TCS has become the most valuable brand in India | Tata Consultancy Services (TCS) is the Most Valuable Indian Brand in 2022, according to the Kantar BrandZ India rankings.
TCS has become the most valuable brand in India
As the world’s leading marketing data and analytics company, Kantar ranks the best brands. It has been estimated that TCS is worth $45,519 million, according to the Kantar BrandZ Top 75 Most Valuable Indian Brands 2022 report.
However, HDFC Bank and Infosys ranked second and third on the 75 Most Valuable Indian Brands list.
In 2014, when the Kantar BrandZ India ranking launched, HDFC Bank held the #1 position. The company brand value rose 212% in 2022 from 2020.
Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank, and Reliance Jio were among the top ten regarding brand values.
In the Top 75, TCS leads a stellar showing by Business Solutions and Technology Providers, which account for six brands and provide 24 percent of the value of the ranking.
Kantar says these brands are playing a growing role in India’s economy, catering to domestic and global customers.
As per Kantar BrandZ 2022 Most Valuable Global Brands ranking, TCS has risen from #58 to #46. At the Asia Pacific level, TCS ranks #2 (behind Samsung).
Deepender Rana, Executive Managing Director-South Asia, Kantar’s Insights Division, pointed out, “India’s leading brands have grown exceptionally despite global economic headwinds, putting the disruption caused by Covid-19 behind them.
As a result of Covid-19, they have both driven and benefited from consumer and business behavior transformation.
“The challenge now is to maintain momentum as inflation bites worldwide and consumers and businesses adjust to the new normal,” said Deepender Rana.
In terms of brand values, Consumer Tech brands included Flipkart, Bjyu’s, Swiggy, Nykaa, and Zomato, reflecting the rapid adoption of online channels by Indian consumers.
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